In today’s competitive home services market, digital marketing is becoming increasingly expensive and complex. Join Madeleine Zook, Senior VP of Global Marketing at Rolling Suds, as she shares practical strategies to make the most of your local marketing efforts and maximize your return on investment (ROI). Discover the tools and tactics you need to efficiently allocate time and resources to grow your business, even in a challenging landscape. From optimizing your digital ad spend to leveraging community engagement, this session will equip you with actionable insights to help your business thrive locally.